CRM SYSTEMS

In accordance with a company’s marketing strategy, an operator should be able to flexibly define tariffs and spe­cific rewards of the loyalty  program. Tariff definition is performed within the context of dedicated applications and modification does not involve the intervention of com­puter programmers. At the same time, the construction of complicated tariffs may require the diversification of tariff definitions within the billing and loyalty systems. While such a scenario can optimize the billing of tariffs and mini­mize the data sent through the internet, it requires the inte­gration of both systems.

Loyalty care points are allocated based on specific loyalty tariffs. Therefore, it is important that every process be pre­ceded by a simulation prior to the implementation of new tariffs. The program simulates the accumulation of points according to specific tariffs at certain time periods. This par­ticular process is based on the value of gifts offered in the redemption scheme. Gifts are assigned a point value and grouped in a catalogue and defined in the system. Using the simulation it is possible to determine the exact cost of launching new tariffs in certain time periods. The above process is based on data related to the gift’s value and redemption process. Gifts (products and services assigned point values) are defined in the system as a catalogue. Besides defining particular gifts, any operation in the exter­nal system connected with the choice of gift should also be defined (e.g. a free service gift should be enabled in the billing system). By using the system, it is possible to control and maintain clients’ orders and available stock, thereby improving the delivery of the clients’ gifts.

Tags: IT solutions for business, loyalyty programs, loyalyty systems

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