Sep
15
2010
On-demand CRM allows to focus on customers and not on the technology while relieving from the risk and overhead of an onpremise approach. But is on-demand really this attractive? What’s the catch? As always, the devil is in the details – what constitutes an advantage can also pose a threat.
Jul
19
2010
Operators do what they can to secure themselves from revenue and customer leakages, but they still make simple errors. “Let’s manage our customers, so they wouldn’t want to leave us and would want to buy more from us – let’s buy a CRM system” this is an idea most of them already brought to life long ago. The idea that a CRM system alone is not enough to manage customer relationships well, we have known for a couple of years.
Jul
16
2010
In accordance with a company’s marketing strategy, an operator should be able to flexibly define tariffs and specific rewards of the loyalty program. Tariff definition is performed within the context of dedicated applications and modification does not involve the intervention of computer programmers. At the same time, the construction of complicated tariffs may require the diversification of tariff definitions within the billing and loyalty systems. While such a scenario can optimize the billing of tariffs and minimize the data sent through the internet, it requires the integration of both systems.