Jul
19
2010
Operators do what they can to secure themselves from revenue and customer leakages, but they still make simple errors. “Let’s manage our customers, so they wouldn’t want to leave us and would want to buy more from us – let’s buy a CRM system” this is an idea most of them already brought to life long ago. The idea that a CRM system alone is not enough to manage customer relationships well, we have known for a couple of years.
Jul
16
2010
In accordance with a company’s marketing strategy, an operator should be able to flexibly define tariffs and specific rewards of the loyalty program. Tariff definition is performed within the context of dedicated applications and modification does not involve the intervention of computer programmers. At the same time, the construction of complicated tariffs may require the diversification of tariff definitions within the billing and loyalty systems. While such a scenario can optimize the billing of tariffs and minimize the data sent through the internet, it requires the integration of both systems.
Jul
1
2010
Customer Relationship Management is an integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. CRM embraces all aspects of dealing with prospects and customers, including the call center, sales force, marketing, technical support and field service. The primary goal of CRM is to improve long-term growth and profitability through a better understanding of customer behavior. CRM aims to provide more effective feedback and improved integration to better gauge the return on investment (ROI) in these areas.