The Common Service Monitoring Engine as the heart of Next Generation Service Assurance Delivering services to customers is the lifeblood of an operator’s business. When the services offered are maintained with a high degree of quality and fulfill SLA agreements, when they are constantly modified according to market requirements, and when new ones can be activated quickly – the business succeeds. However, when the service management is poor, with frequent service outages due to network failures and, furthermore, when the resolution process is slow, customer experience is not in line with expectations.

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In accordance with a company’s marketing strategy, an operator should be able to flexibly define tariffs and spe­cific rewards of the loyalty  program. Tariff definition is performed within the context of dedicated applications and modification does not involve the intervention of com­puter programmers. At the same time, the construction of complicated tariffs may require the diversification of tariff definitions within the billing and loyalty systems. While such a scenario can optimize the billing of tariffs and mini­mize the data sent through the internet, it requires the inte­gration of both systems.

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Customer Relationship Management is an integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. CRM embraces all aspects of dealing with prospects and customers, including the call center, sales force, marketing, technical support and field service. The primary goal of CRM is to improve long-term growth and profitability through a better understanding of customer behavior. CRM aims to provide more effective feedback and improved integration to better gauge the return on investment (ROI) in these areas.