Jul
16
2010
Aligning loyalty programs to suit business objectives
Author: adminIn accordance with a company’s marketing strategy, an operator should be able to flexibly define tariffs and specific rewards of the loyalty program. Tariff definition is performed within the context of dedicated applications and modification does not involve the intervention of computer programmers. At the same time, the construction of complicated tariffs may require the diversification of tariff definitions within the billing and loyalty systems. While such a scenario can optimize the billing of tariffs and minimize the data sent through the internet, it requires the integration of both systems.